Businessweek

WebMD Health Corp. provides health information services to consumers, physicians and other healthcare professionals, employers, and health plans through public and private online portals, mobile platforms, and health-focused publications. PUBLIC PORTALS The WebMD Health Network The company’s consumer portals and mobile applications help consumers take an active role in managing their health by providing objective healthcare and lifestyle information. Its content offerings for consumers include access to health and wellness news articles and features and decision-support services that help them make informed decisions about treatment options, health risks and healthcare providers. The company’s Websites and mobile application for physicians and other healthcare professionals help them improve their clinical knowledge and practice of medicine. Its content offerings for these professionals, which includes daily medical news, commentary, conference coverage, expert columns and continuing medical education (CME) activities, is written by authors from widely respected clinical and academic institutions and edited and managed by its in-house editorial staff. The Websites included in The WebMD Health Network include www.webmd.com; www.medicinenet.com; www.rxlist.com; www.emedicinehealth.com; www.medscape.com; www.medscape.org; and www.theheart.org. The company also provides related mobile applications, which are included in The WebMD Health Network. Its mobile applications for consumers include the WebMD app, the WebMD Baby app, the WebMD Pain Coach app, the WebMD Allergy app, and WebMD Magazine app. Medscape Mobile is the company’s mobile application for physicians and other healthcare professionals. The WebMD Health Network also includes its international sites, such as the co-branded Boots WebMD health information site for United Kingdom consumers at www.WebMD.boots.com; and Medscape France (www.medscape.fr) and Medscape Germany (www.medscapedeutschland.de), its physician portals in those two countries. In 2012, The WebMD Health Network reached an average of approximately 110 million monthly visitors and delivered approximately 10.16 billion page views during the year. Consumer Services Content and Service Offerings: WebMD Health and the other consumer portals in The WebMD Health Network provide the company’s users with information, tools and applications in various content formats. These content offerings include access to news articles and features, special reports, interactive guides, originally produced videos, self-assessment questionnaires, expert led Q&As, community discussions, and reference resources. By becoming a registered WebMD member, consumers can participate in the company’s online communities and can opt-in to receive e-newsletters from WebMD on various health-related topics or on specific conditions. There are no membership fees, usage charges or download charges for its consumer portals or mobile applications. The company’s in-house staff, which includes professional writers, editors, designers, board-certified physicians and other healthcare professionals, creates content for The WebMD Health Network. Its in-house staff is supplemented by medical advisors and authors from respected academic and clinical institutions. The news stories and other original content and reporting presented in The WebMD Health Network are based on its editors’ selections of the most major and relevant public health events occurring on any given day, obtained from a range of credible sources, including peer-reviewed medical journals, medical conferences, federal or state government actions and materials derived from interviews with medical experts. The company offers searchable access to the full content of its Websites, including licensed content and reference-based content. WebMD Health includes various key features, such as WebMD News Center; WebMD Editorial Features; WebMD Health and Wellness Centers; WebMD Health Guides and Wellness Guides; WebMD Answers; WebMD Video; slideshows; and general medical information. Decision-Support Services and Other Online Tools The company’s decision-support