s information in an intuitive side-by-side comparison chart and also has optional features allowing clients to include their own cost, quality, and provider information. WebMD Hospital Advisor is a quality outcome and cost comparison tool that allows individuals to evaluate hospitals based upon particular procedures, diagnoses, and locations. Hospital Advisor can be integrated with Provider Selection Advisor and can optionally include data to facilitate comparisons of outpatient facilities, procedures, and tests, as well as their corresponding costs and service volumes. WebMD Medication Advisor provides out-of-pocket and total medication costs for branded and generic therapies, presented alongside one another to facilitate straightforward comparisons. Using Medication Advisor, participants can determine less expensive alternatives based upon their drug benefit plan and formulary. Sales and Marketing: The company markets its WebMD Health Services cloud-based platform and health coaching and condition management services to private and governmental employers and health plans through a dedicated sales, marketing and account management team. Competition Consumer Portals: These competitors include general purpose consumer Websites or search engines that offer specialized health, wellness and lifestyle sub-channels or functions, such as yahoo.com, msn.com, AOL.com, Google and Bing; other high traffic Websites that include healthcare-related and non-healthcare-related content and services, including social media Websites, such as Facebook and Google+; and Websites and mobile applications that provide information and tools relating to specific diseases and conditions or other specific types of health, wellness and lifestyle content, such as Demand Media and Everyday Health as well as online communities, social media sites and blogs focused on these matters. Competitors to consumer portals also include advertising networks that aggregate traffic from multiple Websites, including advertising.com (which is owned by AOL), Tribal Fusion, Undertone Networks and AdBlade. Professional Portals: Competitors to professional portals and mobile applications include Epocrates, Inc. (which is part of athenahealth, Inc.); Clinical Care Options; MedPage Today (which is owned by Everyday Health); QuantiaMD; Sermo (which is operated by WorldOne); and UpToDate Inc. (which is owned by Wolters Kluwer Health). Private Portals: The WebMD Health Services private portals and coaching services compete, directly or indirectly, with various types of services provided by different types of companies, including: similar services offered by health plans and their affiliates, such as Aetna, Humana, Kaiser Permanente and United Healthcare; services offered by health management and disease management vendors, such as Mayo Foundation for Medical Education and Research; Wellness + Prevention, Inc. (which was formerly known as HealthMedia); Healthways; Health Dialog (which is owned by Bupa); and Alere (a division of Inverness Medical Innovations). It also competes with services of other providers of online personal health records, health and benefits decision-support tools and related applications and platforms, such as, Castlight Health, Change Healthcare, Dossia, Epic Systems, HealthSparq, Microsoft, and a variety of other companies. Government Regulation and Related Matters Information on the company’s Websites that promotes the use of pharmaceutical products or medical devices is subject to FDA and the Federal Trade Commission requirements and enforcement actions, and information regarding other products and services is subject to the Federal Trade Commission requirements. History WebMD Health Corp. was founded in 1995.
webmd health corp (WBMD:NASDAQ GS)
111 8th Avenue
New York, NY 10011
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