Wilhelmina International, Inc. operates as a fashion model management company. The company provides traditional, full-service fashion model and talent management services, specializing in the representation and management of models, entertainers, artists, athletes and other talent to various customers and clients, including retailers, designers, advertising agencies and catalog companies. Divisions The company includes operating companies and divisions focused on the fashion model and talent management business, as well as business areas complimentary to the fashion model and talent management business such as licensing, branding, contests, events and television. The company’s business is primarily focused around the following areas: Fashion model management, Talent management, and Licensing & branding (including contests, events and television). FASHION MODEL MANAGEMENT BUSINESS The company provides fashion modeling and talent product-endorsement services to clients, such as ad agencies, branded consumer goods companies, fashion designers, magazines, retailers, department stores, product catalogs and Internet sites. Advertising work involves modeling for advertisements featuring consumer products such as cosmetics, clothing and other items, to be placed in magazines and newspapers, on billboards and with other types of media. Catalog work involves modeling for promotional catalogs that are produced throughout the year. Runway work involves modeling at fashion shows, which primarily take place in Paris, Milan, London and New York City. Editorial work involves modeling for the cover and editorial sections of magazines. Clients pay talent for their appearance in photo shoots for magazine features, print advertising, direct mail marketing, product catalogs and Internet sites, as well as for their appearance in runway shows to present new designer collections, fit modeling, and on-location presentations and event appearances. In addition, talent may also appear in film and TV commercials. The company develops and diversifies its talent portfolio through a combination of ongoing local, regional or international scouting and talent-search efforts to source new talent, and cooperates with other agencies that represent talent. The company also owns a non-consolidated 50% interest in Wilhelmina Kids & Creative Management LLC, a New York City-based modeling agency that specializes in representing child models, from newborns to children 14 years of age. TALENT MANAGEMENT BUSINESS Wilhelmina Artist Management, LLC (WAM) is a talent management company that seeks to secure endorsement and spokesperson work for various high-profile talents from the worlds of sports, music and entertainment. WAM has secured commercial endorsements, fashion campaigns and sponsorships for its talent with clients. The company’s artists work on projects for companies in the retail, pharmaceutical and music industries. LICENSING & BRANDING BUSINESS Wilhelmina Licensing collects third-party licensing fees in connection with the licensing of the ‘Wilhelmina’ name. Third-party licensees include several fashion model agencies in local markets across the U.S. as well as in Panama, Thailand and Dubai. The film and television business consists of television syndication royalties and production series contracts. Customers As of December 31, 2012, the company had approximately 1,700 active models. The company serves approximately 2,000 external clients. Regulations Certain jurisdictions, in which the company operates, such as California and Florida, require that companies maintain a Talent Agency License in order to engage in the ‘talent agency’ business. Where required, the Wilhelmina subsidiaries operating in these jurisdictions maintain Talent Agency Licenses issued by those jurisdictions. In addition, certain Wilhelmina subsidiaries also maintain required SAG licenses issued by the Screen Actors’ Guild. Competition The company’s principal competitors include the fashion model management businesses in the U.S., including DNA Model Management, Elite Model Management, Ford Models, Inc., IMG Models, Marilyn Model Agency, NEXT Model Management and Women Model Management. History Wilhelmina International, Inc. was founded in 1967.
wilhelmina international inc
200 Crescent Court
Dallas, TX 75201
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