Boingo Wireless, Inc., together with its subsidiaries, provides mobile Wi-Fi Internet solutions. The company also manages and operates a distributed antenna system infrastructure, or DAS, which is a cellular extension network. The company’s solution includes software for Wi-Fi enabled devices, such as smartphones, laptops and tablet computers, and its back-end system infrastructure that detects and enables one-click access to its extensive Wi-Fi network. Individuals use its solutions to access commercial Wi-Fi network, consisting of approximately 600,000 Wi-Fi locations, or hotspots, in 100 countries at venues, such as airports, hotels, coffee shops, shopping malls, arenas, stadiums and quick service restaurants. The company installs, manages, and operates wireless network infrastructure to provide Wi-Fi services at its managed and operated hotspots, where the company has exclusive multi-year agreements. Services Retail: The company enables individuals to purchase mobile Internet access at its managed and operated hotspots and select partner locations around the world. It offers a selection of month-to-month subscription and single-use access plans. Its single-use access plans provide unlimited access to a specific hotspot for a defined period of time, tolled from the time the user first logs on to the network. Wholesale: The company’s integrated hardware and software platform allows it to provide a range of value-added services to network operators, technology companies, enterprise software and services companies, telecom operators and venue operators. Roaming services: The company offers roaming services across its entire network of approximately 600,000 hotspot locations to its partners who can then provide mobile Internet services to their customers at these locations. Platform services: The company licenses its proprietary software and provides software integration and development services to its platform services partners. This enables them to integrate its mobile Internet solution with their product and service offerings. The company’s solution includes its proprietary, patented techniques for wireless signal detection, presentation and network aggregation. DAS infrastructure: The company offers its telecom operator partners access to its DAS infrastructure at certain of its managed and operated hotspot locations. It deploys its DAS infrastructure within airports and other locations that require additional signal strength to improve the quality of cellular services. Turn-key solutions: The company offers its venue partners the ability to implement a turn-key Wi-Fi solution through a Wi-Fi network infrastructure that the company installs, manages, and operates. Advertising: The company’s platform provides an opportunity for advertisers to reach a targeted base of visitors to its landing pages with sponsored access, promotional programs and display advertising. It provides advertisers the opportunity to sponsor wireless Internet access to individuals at locations where the company manages and operates the Wi-Fi network and locations where the company solely provide authorized access to a partner's Wi-Fi network through sponsored access and promotional programs. The company also offers display advertising based on impressions delivered by its platform. Strategy The company is the global provider of commercial mobile Wi-Fi Internet solutions. Main elements of its strategy to extend that lead are to: grow the installed base of software; leverage neutral-host business model; leverage neutral-host business model; expand network; grow business internationally; and increase brand awareness. Customers The company has direct customer relationships with users who have purchased its mobile Internet services, and the company provides solutions to its partners, which include telecom operators, cable companies, technology companies, enterprise software and services companies, and communications companies to allow their millions of users to connect to the mobile Internet through hotspots in its network. As of December 31, 2012, the company’s subscriber base included 284,000. As of December 31, 2012, the company’s major customers included two groups of entities affiliated with Verizon Communications, Inc. and AT&T Inc. Intellectual Property The company has two issued U.S. patents which expire in 2022 and six patent applications pending in the United States, one of which is also pending in Japan, two of which are also pending in the European Patent Office, Canada, Japan, South Korea, and China, and one of which is pending with the Patent Cooperation Treaty. The company has one issued Japanese patent, which has a maximum term that expires in 2027. The company’s registered trademarks in the United States and the European Union include ‘Boingo’, ‘Boingo Wi-Finder’, and ‘Don't just go. Boingo.’, and in the United States include ‘Cloud 9 Media’. History Boingo Wireless, Inc. was incorporated in 2001. The company was formerly known as Project Mammoth, Inc. and changed its name to Boingo Wireless, Inc. in October 2001.
boingo wireless inc (WIFI:NASDAQ GS)
10960 Wilshire Boulevard
Los Angeles, CA 90024
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