William Hill PLC operates as a betting and gaming company. The company’s online business, William Hill Online, provides sports betting, casino games, poker, bingo, numbers betting and skill games through various Websites. Segments The company’s segments include Retail; Interactive; Telephone; and Other. The Retail distribution channel includes all activity undertaken in LBOs, including gaming machines. The Interactive segment includes all activity undertaken online, including an online Sportsbook, online casino, online poker sites and other gaming products. The Telephone segment includes telephone betting services including telephone bet capture positions at its call centers in Leeds and Sheffield. Other activities include on-course betting and greyhound stadia operations. Suppliers In the retail channel, the company has significant relationships with Leisure Link (the U.K. operating division of Inspired Gaming Group plc) and Global Draw Limited, both of which supply gaming machines to its LBOs in Great Britain. Competition The company face competition from various the U.K.-based bookmakers, including Ladbrokes and Coral and BetFair as well as other operators based in the U.K. and overseas, including PartyGaming, Paddy Power, 888.com and bwin. The company’s principal competitors in the U.K. retail market are Ladbrokes and Coral, and, in the U.K. telephone betting market, Ladbrokes, Coral and the Tote.
william hill plc (WMH:London)
50 Station Road
London, N22 7TP
Phone: 44 20 8918 3600
Fax: 44 20 8918 3775www.williamhillplc.com
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