Last 1,275 GBp
Change Today +7.00 / 0.55%
Volume 423.0K
WPP On Other Exchanges
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As of 5:09 AM 09/2/14 All times are local (Market data is delayed by at least 15 minutes).
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Company Description

Contact Info

27 Farm Street

London, W1J 5RJ

United Kingdom

Phone: 44 20 7408 2204

Fax: 44 20 7493 6819

WPP plc provides communications services worldwide. The company’s segments include Advertising and Media Investment Management; Data Investment Management; Public Relations & Public Affairs; and Branding & Identity, Healthcare and Specialist Communications (including direct, digital, promotion, and relationship marketing). Advertising and Media Investment Management This segment consists of Advertising and Media Investment Management. Advertising: The principal functions of an advertising agency are the planning and creation of marketing and branding campaigns and the design and production of advertisements for all types of media, such as television, cable, the Internet, radio, magazines, newspapers and outdoor locations, such as billboards. Media Investment Management: GroupM is the company’s primary global media investment management operation. With its agencies, GroupM has capabilities in business science, consumer insight, communications and media planning implementation, interactions, content development, and sports and entertainment marketing. The company’s primary offering in this discipline also includes the network tenthavenue, which integrates some of the Group’s key specialist media offerings in online, mobile, experiential and out of home. The company’s advertising brands include ADK; Bates CHI&Partners; Berlin Cameron United; CHI&Partners; Grey; HS Ad; JWT; Ogilvy & Mather Advertising; Santo; Scangroup; Scholz & Friends; Señora Rushmore; Soho Square; TAXI; Team Detroit; The Jupiter Drawing Room; United Network; and Y&R. The company’s Media Investment Management brands include GroupM, such as KR Media, Maxus, MediaCom, MEC, Mindshare, Ohal, Catalyst, Xaxis, Quisma, Other media agencies, and M/Six2; and tenthavenue, including Forward, Joule, Kinetic Worldwide, Spafax, and TMARC. Data Investment Management This segment includes the Kantar Group. The Kantar Group offering includes custom research in a range of business sectors and areas of marketplace information, including strategic market studies; brand positioning; equity research; customer satisfaction surveys; product development; international research; advanced modeling; advertising research; pre-testing, tracking and sales modeling; and trends and futures research and consultancy. The company’s Data Investment Management brands include Kantar, such as Added Value, Benenson Strategy Group, Center Partners, IMRB International, Kantar Health, Kantar Japan, Kantar Media, Kantar Retail, Kantar Worldpanel, Lightspeed Research, Millward Brown, The Futures Company, and TNS. Public Relations & Public Affairs This segment advises clients who are seeking to communicate with consumers, governments and/or the business and financial communities. Public Relations & Public Affairs activities include national and international corporate, financial and marketing communications, crisis management, reputation management, public affairs and government lobbying. The company’s Public Relations & Public Affairs brands include Blanc & Otus; Buchanan Communications; Burson-Marsteller; Clarion Communications; Cohn & Wolfe; Dewey Square Group; Glover Park Group; Hering Schuppener; Hill+Knowlton Strategies; Ogilvy Government Relations; Ogilvy Public Relations; Penn Schoen Berland; Prime Policy Group; QGA; RLM Finsbury; and Wexler & Walker Public Policy Associates. Branding & Identity, Healthcare and Specialist Communications This segment includes Branding & Identity; Healthcare Communications; Direct, Digital, Promotion & Relationship Marketing; Specialist Communications; and WPP Digital. Branding & Identity – consumer, corporate and employee branding and design services, covering identity, packaging, literature, events, training and architecture. The company’s Branding & Identity brands include Addison Group; BDG architecture + design; CBA; Coley Porter Bell; Dovetail; FITCH; Lambie-Nairn; Landor Associates; PeclersParis; Brand Union; The Partners; and VBAT. Healthcare Communications: The company provides integrated healthcare marketing solutions from advertising to medical education and online marketing. The company’s Healthcare Commu

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Industry Analysis

WPP

Industry Average

Valuation WPP Industry Range
Price/Earnings 16.3x
Price/Sales 1.4x
Price/Book 2.2x
Price/Cash Flow 15.8x
TEV/Sales 1.4x
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