s. During 2011, the company published 12 new books, including a novelization of The Reunion movie, a digital-only book on the Hall of Fame induction of Shawn Michaels, and several childrens’ books. In addition to its own composed music, the company licenses music performed by popular artists. Music links the WWE brand to all media platforms including television, film, radio, video games, live events and other emerging digital technologies. Home Video: In 2011, the company released 28 new home video productions and shipped approximately 3.3 million DVD and Blu-ray units, including catalog titles released in prior years. Vivendi Entertainment is its domestic home video distributor. Outside the United States, third-party licensees distribute its home video productions. Magazine Publishing: The magazine division of the company publishes WWE Magazine, WWE Kids magazine and several special magazines. The WWE Magazine is a men’s lifestyle publication with licensed editions in the U.K., Mexico, Greece and Turkey. Every issue is filled with features, photos, exclusive interviews and access that fans would not see on television. In the US, WWE Magazine reaches approximately 5.1 million readers every month. WWE Kids also has licensed editions in the UK, Mexico, Greece and Turkey. Digital Media WWE.com: The company’s primary Website, WWE.com, attracted an average of 12.7 million monthly unique visitors worldwide during 2011. These visitors viewed an average of approximately 286 million pages and approximately 24.7 million video streams per month. WWE wallpapers, ringtones, voicetones and videos are available through its mobile partnerships. The company has location based Websites spanning 13 countries worldwide where fans can experience the company in their own language with a concentration on events and shows in their region. The company streams its video content on Hulu.com, YouTube.com, TV.com, and other select video portals. The range of content includes full length episodes of ‘Friday Night SmackDown’, ‘WWE NXT’ and ‘WWE Superstars’. It also offers short-form clips of ‘Monday Night RAW’, ‘Friday Night SmackDown’, ‘WWE NXT’ and classic content. WWEShop: WWEShop is the company’s e-commerce storefront. WWEShop processed approximately 330,000 orders during 2011. WWE Studios WWE Studios creates a diversified mix of filmed entertainment for the company’s fan base, as well as audiences, by means of strategic production, distribution and acquisition partnerships. WWE Studios has released four feature films: See No Evil, The Marine, The Condemned, and 12 Rounds and two direct-to-DVD films, Behind Enemy Lines: Columbia and The Marine 2, by utilizing third-party distribution partners (Licensed films). During 2011, WWE Studios released four films under this self-distribution model; The Chaperone, That’s What I Am, Inside Out and The Reunion. Significant Events In August 2012, Delta Sand And Gravel, Inc. and World Wrestling Entertainment Inc. announced that they would co-produce a Scooby-Doo animated feature that would find Scooby and the gang solving a mystery at WrestleMania. WWE Superstars and Divas including Triple H, John Cena, Kane, The Miz, Brodus Clay, Santino Marella, Sin Cara and AJ would appear in animated form and lend their voices to the project. History World Wrestling Entertainment, Inc. was founded in 1980.
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