irect response activities designed to drive bookings through its central reservation systems. The company is able to accommodate business and leisure travelers with its selection of approximately 7,480 hotels throughout the world. To utilize multidimensional customer needs for its hotels, the sales team is deployed globally in primary markets within Europe, Mexico, Canada, Latin America, China, Hong Kong, the Middle East, and throughout the U.S. The company also offers revenue management subscription services. In addition, it has revenue management professionals deployed in primary markets worldwide. These services also coordinate all recommended revenue programs delivered to its hotels in tandem with e-commerce and brand marketing strategies. Property Services The company’s worldwide team of industry veterans continually collaborates with hotel owners on various aspects of their operations and creates detailed and individualized strategies for success. It makes a contribution to hotel operations resulting in improved RevPAR performance for its hotel owners by providing major services, such as system integration, operations support, training, strategic sourcing, and development planning and construction. The company also provides hotel owners with property management system software that synchronizes each hotel's inventory with its central reservations platform. These systems assist hotel owners with managing their rooms inventory (room nights), rates (average daily rate (ADR)), and reservations, which improves its ability to deliver reservations at the right price to guests for its hotel owners. New Development As of December 31, 2013, the company had approximately 970 hotels and 114,000 rooms in its development pipeline. In North America, it employs a direct franchise model whereby the company contracts with and provides various services and reservations assistance directly to independent owner-operators of hotels. Under its direct franchise model, the company principally markets its lodging brands to hotel developers, owners of independent hotels and hotel owners who have the right to terminate their existing franchise affiliations with other lodging brands. The company also markets franchises to existing franchisees since majority owns, or might own in the future, other hotels that could be converted to one of the company’s brands. Although, the company employs a direct franchise model in North America, it has two company-owned hotels. The Bonnet Creek hotel, which is situated in its Bonnet Creek vacation ownership resort near the Walt Disney World resort in Florida, enables the company to utilize the synergies of the company's hotel and vacation ownership elements. The Rio Mar hotel, which is located in Rio Grande, Puerto Rico, is a luxury oceanfront property that includes premier restaurants, a spa, casino, golf course, and business center. The company also holds land at this location for future vacation ownership development. While the company employs a direct franchising model in China for its Wyndham and Ramada brands, the company uses a master franchise model for its Super 8, Days Inn, and Howard Johnson brands. Under the company’s master franchise model, it principally markets its lodging brands to third parties that assume the principal role of franchisor, which entails selling individual franchise agreements and providing quality assurance and marketing and reservations support to franchisees. Strategies Wyndham Hotel Group is strategically focused on utilizing the strength of the company to deliver improved value proposition to its franchisees and owners. The company’s strategies are to improve its iconic brands globally; deliver value-added operational support that improves hotel performance; expand and improve the Wyndham Rewards program; align connectivity, systems and support to increase contribution for its franchisees; increase marketing effectiveness; and continue to deploy its exceptional ‘Count on Me!
wyndham worldwide corp (WYN:New York)
22 Sylvan Way
Parsippany, NJ 07054
|Accor SA||€36.80 EUR||+0.13|
|Host Hotels & Resorts Inc||$23.12 USD||+0.19|
|Hyatt Hotels Corp||$58.97 USD||+0.04|
|Whitbread PLC||4,460 GBp||-8.00|
|Wynn Resorts Ltd||$178.01 USD||-2.21|
|View Industry Companies|
Sponsored Financial Commentaries
To contact WYNDHAM WORLDWIDE CORP, please visit www.wyndhamworldwide.com. Company data is provided by Capital IQ. Please use this form to report any data issues.