3.7 million vacation exchange members and its exchange and rentals business has the ability to source and rent inventory in approximately 100 countries. The company’s vacation rentals business has relationships with approximately 61,000 independent property owners in 33 countries, including the United Kingdom, Denmark, the United States, the Netherlands, Croatia, France, Italy, Sweden, Norway, Germany, Spain, Austria, Belgium, Ireland, Greece, Portugal, and certain countries in Eastern Europe. Property owners enter into annual contracts with its vacation rentals subsidiaries to market and professionally manage the rental of their properties within its rental portfolio. The company’s vacation rentals business also has an ownership interest or capital leases under its Landal GreenParks brand in approximately 6% of the properties in its rental portfolio. Customer Development In the company’s vacation rentals business, it primarily enters into annual rental agreements with property owners. The company markets rental properties online and offline to databases of customers, which generate repeat bookings. Additional customers are sourced through bookable Websites and offline advertising and promotions, and through the use of third-party travel agencies, tour operators, and online distribution channels to drive additional occupancy. The company has various specific branded Websites to promote, sell, and inform new customers about vacation rentals. Loyalty Program The company’s U.S. vacation exchange business' member loyalty program is RCI Elite Rewards, which offers a co-branded credit card. The card allows members to earn reward points that could be redeemed for items related to its exchange programs, including annual membership dues, exchange fees for transactions, and other services and products offered by its vacation exchange business or certain third parties, including airlines and retailers. Marketing The company markets to its members and rental customers through various marketing channels, including direct mail, email, telemarketing, online distribution channels, brochures, magazines, and travel agencies. Its vacation exchange business has a social and mobile media platform, including apps for smartphones and tablets, a Facebook fan page, a Facebook application called RCI's Share Your Vacation, a Twitter account, a YouTube channel, an online video content network called RCI TV, the RCI Blog and two digitally published magazines entitled Endless Vacation Magazine for iPad and Ventures Magazine for iPad. Strategies The company’s strategies are to invest in technology to improve the customer experience, improve market share, and reduce costs; offer various options to its guests by expanding into new geographic markets and product lines, and by utilizing the scale of its inventory across all of its exchange and rentals brands; develop compelling new services and products to drive value for its members, vacation rental guests, affiliates and property owners; utilize its expertise in analytics and technology to drive higher yields in both exchange and rental product lines through automated tools and reporting; promote the benefits of timeshare and vacation rentals to new and existing customer segments; and inspire associate engagement and ‘Count On Me!’ service so that the company would deliver better services and products, resulting in improved customer satisfaction and optimal business growth. Seasonality Vacation exchange revenues are highest in the first quarter, which is when members of RCI plan and book their vacations for the year. Rental transaction revenues earned are highest in the third quarter, when vacation arrivals are highest, combined with a compressed booking window. VACATION OWNERSHIP This segment’s vacation ownership business, Wyndham Vacation Ownership, is a vacation ownership business based on the number of resorts, units, and owners. Wyndham Vacation Ownership develops and acquires vacation ownership resorts, markets and sells VOIs, provides consumer financing in connection with such sales, and provides property management services to property owners' associations.
wyndham worldwide corp (WYN:New York)
22 Sylvan Way
Parsippany, NJ 07054
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