Last $14.50 USD
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Volume 38.3K
XOXO On Other Exchanges
As of 5:15 PM 11/28/14 All times are local (Market data is delayed by at least 15 minutes).
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Company Description

Contact Info

195 Broadway

25th Floor

New York, NY 10007

United States

Phone: 212-219-8555


XO Group Inc. operates as a consumer Internet and media company. The company offers multiplatform media services to the wedding, nesting, and first-time pregnancy markets. It operates various ancillary sites, including and Online and Mobile Services The company powers a network of Websites under various different brands, most notably, a the wedding, wedding registry and wedding vendor review site with approximately 800,000 reviews;, a site for newlyweds and new couples; and, a pre-natal and pregnancy Website. These sites offer content and services tailored to the engaged, newly married, and pregnant audiences. Relevant Lifestage Content: The company’s wedding planning Websites attract and retain a loyal user base by providing creative ideas, up-to-date information, and useful resources, as well as searchable databases that draw various articles about weddings, including planning advice, etiquette, Q&As, real wedding stories, tips on getting engaged, fashion, beauty, grooms, the wedding party, and honeymoons. offers information and resources on everything from merging bank accounts to making dinner, with searchable databases for recipes, home decor, and real estate. For couples who are getting ready for a baby, the company provides, which includes baby naming tools, nursery decor ideas, and a host of health and development-related information. Each of the content areas offers articles, ideas, various photo slideshows, and videos, all covering a range of styles, perspectives, budgets, traditions, lifestyles and ethnicities. Active Community Participation and Social Networking: The community areas on XO Group Websites generate a member involvement through message boards, blogs, and personalized interactive services. Women who are planning their weddings actively seek forums to exchange ideas and ask questions. The community areas feature 24-hour activity, with various posts each month, allowing the company’s members to interact with each other, as well as its own experts on wedding planning, newlywed issues and pregnancy. In addition to being topic-specific, the message boards can be regionalized, so a member can seek advice from other members in the same geographical area. In addition, the company uses social networking applications, such as Facebook, Twitter, and Pinterest to communicate directly with its audiences. User-Generated Content: Through blogs, message boards, and photo-posting features, all XO Group sites feature many forms of user-generated content related to the particular interests of the company’s audience. Recent brides post wedding photos, vendor reviews, and their own wedding advice for future brides. Recent home purchasers post home-buying stories, before and after photos, and photos of their own home decor ideas. Pregnant women post chronicles of their pregnancies, reviews of their doctors, photos of their nurseries, and stories of their newborns at key developmental stages. Interactive Tools: offers personalized interactive wedding planning tools, including checklists, budgeters, guest list managers, calendars, and reminder services. An online scrapbook gives users the ability to save favorite dresses, articles, photos, vendors, honeymoons, wedding supplies, and other planning information. After a couple’s wedding day, these personalized tools are automatically converted to the company’s newlywed Website,, to help them organize their new life as a married couple. The guest list manager is used to track thank-you notes, and couples receive an entirely new checklist and budgeter to help them organize their newlywed to-dos and finances. On, the company offers a pregnancy calendar, checklist, a baby name finder tool, and tools to track everything from ovulation to breastfeeding. These tools are also available on mobile platforms, which provide its users with enhanced functionality from the convenience of their mobile phones. The Wedding LookBook mobile application allows users to snap and share photos as they try on dresses and its Wedding Planner mobile applica


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Industry Analysis


Industry Average

Valuation XOXO Industry Range
Price/Earnings 100.0x
Price/Sales 2.6x
Price/Book 2.3x
Price/Cash Flow 52.9x
TEV/Sales 2.2x

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