Businessweek

Ybrant Digital Limited provides software development and digital marketing services to businesses, agencies, and online publishers worldwide. It acts as an interface between the publishers and the advertisers offering technology platforms, custom software, marketing creatives, search optimization support, and paid search management, as well as various marketing tools, such as display ad network, email marketing, search marketing, lead generation, and affiliate marketing. The company also offers digital marketing services, including digital media planning and buying, digital campaign analysis, ad serving, optimization of digital advertising campaign, data collection and aggregation, and customized technology platforms, as well as allied services, such as hosting, managing, reporting, optimizing, and customer support services. In addition, it provides technology platforms to advertisers, publishers, and other networks, which include ad management technology, an art, banner, and video ad servicing engine; end-to-end enterprise solutions comprising ERP solutions, and Microsoft and open source systems development; and affiliate management services, which include tracking impressions, clicks, and specified actions. Further, the company offers Web-based software solutions, such as campaign management, Website traffic tracking, revenue accounting, and detailed statistical reports on performance; VoloMP, a bulk email platform; and YReach, a search platform for consumers to search various products and services, including food, nightlife, travel, music, and movies. Additionally, it licenses technology software developed in house to other digital marketing companies. The company was formerly known as Ybrant Technologies Inc. and changed its name to Ybrant Digital Limited in May 2008. Ybrant Digital Limited was founded in 1999 and is headquartered in Hyderabad, India.