ctly. The company offers managed services through Yahoo Ad Manager Plus for advertisers who want custom audience definition, richer campaign measurement and insights, access to exclusive inventory, varied pricing options, and full-service campaign optimization. Yahoo Ad Exchange enables advertisers to target global audiences across Yahoo Properties, Affiliate sites and other publisher sites on mobile and the Web. Publisher Offerings The company works with publishers to attract new audiences. It monetizes these experiences with a set of application programming interfaces (APIs) and tools to grow partner businesses. With these offerings, publishers are able to participate in the Yahoo Search and Bing Unified Search Marketplaces, as well as the Yahoo Ad Exchange for display advertising. Research and Development The company’s engineering and production teams are primarily located in its Sunnyvale, California, headquarters, Bangalore, India, and Beijing, China. Its product development expenses for 2013 totaled approximately $1 billion. Sales and Marketing The company maintains three primary channels for selling its advertising services: field, mid-market, and reseller/small business. The company’s field advertising sales team sells display advertising in all markets and search advertising to premium advertisers under the Search Agreement with Microsoft. The company’s mid-market channel sells its services to medium-sized businesses, while its reseller/small business channel enables the company to sell advertising services to additional regional and small business advertisers. In the U.S., the company employs sales professionals in multiple locations, including Atlanta, Boston, Burbank, Chicago, Dallas, Detroit, Hillsboro, Los Angeles, Miami, New York, Omaha, San Francisco, and Sunnyvale. Significant Events In 2013, the company acquired Summly, a company that helps simplify the way the company provides information. The technology was wrapped into Yahoo App. In 2013, the company launched Flickr photo solution for mobile. In 2013, the company announced a global, non-exclusive agreement with Google to display ads on various Yahoo Properties and certain co-branded sites using Google’s AdSense for Content and AdMob services. In March 2014, Yahoo! Sports and STACK Media formed a strategic alliance. Competition The company’s competitors include Google, Facebook, Microsoft, and AOL. The company competes with advertising networks, exchanges, demand side platforms and other platforms, such as Google AdSense, DoubleClick Ad Exchange, AOL’s Ad.com and Microsoft Media Network. History Yahoo! Inc. was founded in 1994. The company was incorporated in 1995 as a Delaware corporation.
yahoo! inc (YHO:Frankfurt)
701 First Avenue
Sunnyvale, CA 94089
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