Businessweek

designers to use its products and services for their own software and application development. Its product offerings for developers are as follows: Yahoo! Developer Network (YDN): Approximately 600,000 developers, including independent software vendors, publishers, advertisers, agencies, and designers, have joined YDN. The YDN site allows the developer community to interact, build, and learn by utilizing the company’s platforms, APIs, tools, documentation, support, and resources. Cocktails (including the company’s Mojito), its development platform for connected devices, is built on open industry standards (HTML5, CSS3, Node.JS, and JavaScript). Its cross-platform programming environment enables a new class of multi-screen applications with native-like performance, built with minimal resource usage, and maximum speed. Yahoo! Query Language (YQL) is a language that enables developers to query, filter, and join data across various Web services. With YQL, developers could access and shape data across the Internet with one simple syntax. Yahoo! User Interface (YUI) is a free, open source JavaScript and cascading style sheets (CSS) framework for building richly interactive Web applications. YUI is provided to users under a free license and is available on GitHub, which allows developers to maintain their own versions of the software, as well as contribute to its further development. Search BOSS is an open search Web services platform that enables developers, startups, and Internet companies to build Web-scale search products. The company has added BOSS Geo, which allows developers to make their applications location-aware. Yahoo! Flickr API provides programmatic access to the Flickr photo-sharing community. The Flickr API provides access to view, manipulate, and search photo tags, display photos from a specific user or group and retrieve tags to construct URLs to particular photos or photo groups. Flickr also provides an authentication API for applications that need to perform actions. Global Operations The company provides services in approximately 45 languages and in 60 countries, regions, and territories, including localized versions of Yahoo! in Argentina, Australia, Austria, Brazil, Canada, Chile, China, Colombia, Egypt, France, Germany, Greece, Hong Kong, India, Indonesia, Ireland, Italy, Japan, Jordan, Kuwait, Malaysia, Mexico, the Netherlands, New Zealand, Peru, the Philippines, Russia, Saudi Arabia, Scandinavia (Denmark, Finland, Norway, and Sweden), Singapore, Spain, Switzerland, Taiwan, Thailand, Turkey, the United Arab Emirates, the United Kingdom, the United States, Venezuela, and Vietnam. Outside of native English speaking countries, the company provides some of its various user services through Yahoo! Asia (its English language portal to Southeast Asia), Yahoo! Canada En Français (French Canadian Website), and Yahoo! En Espanol (United States Hispanic Website). The company owns a majority or 100 percent of all of these international operations (except in Australia and New Zealand, China, and Japan where it has joint ventures and/or noncontrolling interests). The company supports these businesses through a network of offices worldwide. Sales The company maintains three primary channels for selling its advertising services, such as field, mid-market, and reseller/small business. Its field advertising sales team sells display advertising in various markets and search advertising services in non-transitioned markets to primary advertisers and agencies. Its mid-market channel sells its services to medium-sized businesses, while its reseller/small business channel enables the company to sell advertising services to additional regional and small business advertisers. Competition The company’s competitors include Google, Facebook, Microsoft, and AOL. History Yahoo! Inc., a Delaware corporation, was founded in 1994. The company was incorporated in 1995.