Businessweek

Zillow, Inc. operates the real estate and home-related information marketplaces on mobile and the Web, with a complementary portfolio of brands and products to help people find vital information about homes, and connect with the local professionals. In addition to its Websites, including Zillow.com, the company also owns and operates Zillow Mobile, its suite of home-related mobile applications; Zillow Mortgage Marketplace, where borrowers connect with lenders to find loans and get competitive mortgage rates; Zillow Digs, its home improvement marketplace where consumers can find visual inspiration and local cost estimates; Zillow Rentals, a marketplace and suite of tools for rental professionals; Postlets, Diverse Solutions; Buyfolio, Mortech and HotPads. The company provides products and services to help consumers through every stage of homeownership – buying, selling, renting, borrowing and remodeling. The company’s living database of approximately 110 million U.S. homes includes homes for sale, homes for rent and homes not on the market, and attracts an active community of users. Individuals and businesses that use Zillow have updated information on approximately 37 million homes and have added approximately 100 million home photos, creating exclusive home profiles not available anywhere else. These profiles include detailed information about homes, such as property facts, listing information, and purchase and sale data. The company provides this information to its users through its mobile applications that allow consumers to access its information when they are curbside, viewing homes, and through its Websites. Advertising Products and Services The company provides advertising products and services for real estate, rental, mortgage and home improvement professionals that provide useful content for consumers. Marketplace Advertising Premier Agent Program The company’s Premier Agent program offers a suite of marketing and business technology solutions to help real estate agents grow their businesses and personal brands. The Premier Agent program allows agents to select products and services that they can modify to meet their business and advertising needs. The program has three tiers of participation, including Premier Platinum, its original flagship subscription product, as well as Premier Gold and Premier Silver, to meet different marketing and business needs of a range of agents. All tiers of Premier Agents receive access to a dashboard portal on its Web site that provides individualized program performance analytics, as well as its personalized Web site service, and its customer relationship management, or CRM, tool that captures detailed information about each contact made with a Premier Agent through its mobile and Web platforms. The company’s Premier Gold product also includes featured listings whereby the agent’s listings would appear at the top of search results on its mobile and Web platforms. The company’s Premier Platinum product includes the dashboard portal on its Website, its personalized Web site service, its CRM tool, featured listings, and inclusion on its buyer’s agent list, whereby the agent appears as the agent to contact for listings in the purchased zip code. Zillow Mortgage Marketplace In Zillow Mortgage Marketplace, consumers request free, personalized quotes in response to their submission of limited anonymous data, such as specific loan amount, zip code, purchase price or estimated home value, and credit score. As of December 31, 2012, consumers submitted approximately 12 million mortgage loan requests in Zillow Mortgage Marketplace. Display Advertising The company’s display advertising primarily consists of graphical mobile and Web advertising sold on a cost per thousand impressions (CPM) basis. The company offers customers display advertising opportunities on its mobile applications through display ads that are optimized for the mobile experience, on its home page, and on individual Web pages, through graphical displays and text links. Information Products and Services The company provides consumers with information products and services to enable th